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What is Youth Week?

Youth Week is all about celebrating young people! Get on board, and support
'STEP UP, Be heard, Take responsibility, Be YOUth'. Put on an event today!

Media

In the News 2010

Published by Youth Week

Thousands of young people celebrate Youth Week  Scoop - 24 May 2010.
NZAAHD's joint press release. From Te Kao in the Far North, to Invercargill in the Deep South - this week thousands of young New Zealanders are heading out into their communities to celebrate Youth Week 2010.

If you could, what would you say to your mokopuna or grandchildren in 50-years time?Here's your chance . . . Facebook your moko now!
Share your hopes and dreams on our special Youth Week 2010 Facebook Page

Join Taiohi Morehu and Hon Tariana Turia launch the "Message to my Moko" Facebook page on Wednesday 26th May 2010 during Youth Week

Ribbon Ambassador leads the way Scoop - 24 May 2010
Young people can be leaders to promote positive change for families says White Ribbon Ambassador Johny O’Donnell during Youth Week (22 to 30 May).

Seniors urged to support Youth Week Voxy - 21 May 2010
Senior Citizens Minister John Carter is encouraging older members of the community, including grandparents, to get behind Youth Week: 22 - 30 May.

Age Concern supports Youth Week Scoop.co.nz- 18 May 2010
Age Concern New Zealand is looking forward to Youth Week: 22 - 30 May, saying it's a good opportunity to strengthen the connections between the generations.

Week of fun activities for youngsters Times Online - 18 May 2010
Deputy Mayor Gary Troup is launching the week at Te Matariki Clendon Community Centre and Library on Monday, May 24.

Youth Week Write On challenge for students Newswire - 18 May 2010
Youth Week singer song writer competition.

A music voice for youth Scoop - 18 May 2010
Becoming a teenage father has inspired a young Whangarei man to give back to the community.

Youth Week To Bring Families Together Voxy - ‎13 May 2010‎
Youth Week kicks off on Friday 21 May and Hutt City's youth council, Youth Infusion, have put together a programme to bring together people from different generations.

Girls make a point with pink stuff.co.nz - 11 May 2010
A flood of pink will soon invade Whangarei with an important message. The Y-Dub club of Whangarei Girls' High School students is getting ready to push the anti-bullying message across in a way Whangarei has never seen before.

Teenage Author Special Guest Speaker In Thames Voxy - 6 May 2010
Thames to be first up in popular teen author's speaking engagements.

CONTACT: For more media information, please contact Christine Robertson, Youth Week 2010 Media coordinator: or email



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Media Information

Published by Youth Week

If you are running a Youth Week project and looking for advice on getting media attention or are a media outlet you've come to the right place.

The Youth Week 2010 media strategy will be out in March.

For media

Media releases
Ideas for coverage
Media contact

For youth sector

Media advice
Writing a media release
Doing a media interview

You Tube by and about young people



Media releases
Youth Week 2009 media kit: CLICK HERE to download


 

Young people secret to employer's surviving the recession 25 May 2009 CLICK HERE to download

Youth Week events show the positive contribution of youth - 22 May 2009 - CLICK HERE to download  
Make time for Youth media release - 20 May 2009 - CLICK HERE to download

Youth Week launch release: Beauty & Beast meets Ask Your Auntie Media launch invite CLICK HERE to download



Ideas for coverage

Spend time highlights

Profile adults who are supporting young people.

Ideas:

• Sports coaches
• Guide and Scout leaders
• Kapa haka leaders
• Dance, art, music ... volunteer tutors
• Home work help volunteers

Also highlight how young people are spending time in the community. Volunteer centres will be able to help you find suitable young people. 



Opinion pieces by young people 
Several newspapers have run daily features during Youth Week profiling young people or have included opinion pieces by young people. Examples include Hawke's Bay, The Taranaki Daily, Marlborough Express and many community newspapers. Council youth development officers or local youth services can help you connect with young people.



Media contact
Media enquiries should be directed firstly to Trina King . Alternatively contact the NZAAHD office .



 

Media advice
To improve the general public's image of young people they need to know about the great things youth are doing. An important tooling in getting positive messages to the public is the media. The media can only cover positive stories if they know about them. Getting to know local media is invaluable.

Writing a media release

Here are some tips you can use to let the media know about your Youth Week activities and initiatives.

What is a media release?

A media release is a short (usually not more than one page) write-up about an activity or project that you send out to the media (e.g. newspaper, radio, TV).

Sending out a media release is one way that you can potentially get free publicity about your project and let other people know what you are doing. See youth week media releases for examples of releases.

Tips for preparing a media release

• Grab the readers' attention by putting the most interesting or important information in the first sentence and the least important last
• Allow one sentence for each new idea or bit of information.
• Include a quote by you and/or another person
• Its better to use lots of short, punchy paragraphs
• A good picture or photo opportunity will make a newspaper much more interested in your story. You could include a picture with your media release, offer to email one, or invite them to come and take one * Timing. Make sure that when the media receive your release, they will have enough time to do something about it, especially if it is for an event or activity. They will need plenty of warning (e.g. a week in advance ) if you want them to cover your event
• If you want media to come to your event or activity, ensure that you include important details, such as the venue, street address, phone number, and time and date, so that they can find it if they want to attend.

Laying out a media release

At the top of the page write ‘Media release', in bold, and the date you are sending it out


Headline: this is the first thing the editor will see so you need to catch their attention. The headline should be in bold and give a clue about the rest of the release.


Introduction: This is the first sentence so it has to make a person want to keep reading. The first sentence should be like a quick summary of the release in less than 35 words.


Body: this is the main part of the release. It should answer all the key questions the reader might have like: What? Why? Where? When? Who? How? It is a good idea to have a quote or two from someone explaining the project or activity.


Contact information: It is important to put contact details at the end of the release. Include a landline and a mobile if you can.

Get your release to the right people

[Adapted from Ministry of Youth Development Provoke resource]
Ring local papers and radio and ask for details of who to send your release to. If you want to think bigger, then why not try TV?

Doing a media interview

Your efforts have paid off and you've been approached by a reporter to do an interview. Here are some tips to prepare you.


Before the interview

First up, decide who is going to do the interview. It does need to be someone who is clued up on what to say and is comfortable doing it. If you can't find anyone to do the interview, or you can't do it yourself, make a time with the reporter when someone will phone them back to do the interview. But do make sure you phone back when agreed - otherwise you may find it hard to get the media interested next time you send out a media release or want some publicity.


Get prepared

What is your reason for wanting to speak to the reporter? Think about the main message you want to convey, and how to weave it into every answer you give. That way, even if your answers are cut and spliced during the editing process, your message will still come through. Obviously whoever is doing the interview should know something about the topic they are going to be talking about. This doesn't mean you have to know everything - but you should brush up on the important information the reporter will want to know. To help you prepare, brainstorm some questions and write down the answers. Think about the Who, What, When, Where, How and Why questions.


Doing an interview

Remember to keep to your topic - don't ramble, focus on sticking to the question.

• If you don't understand the question, just tell the reporter and get them to ask it in a different way.

• If you don't know an answer to a question, be honest and say you don't know. You can also suggest that you will get back to them with an answer later on when you have had a chance to find the information they are asking for.

• Speak clearly and take your time. There is no need to rush, think about the answer in your mind first.

• If you think you've made a mistake or said something that's wrong, don't be frightened to tell the reporter or ask them to fix it.

• ENJOY IT - have fun and relax! Remember, it's also your chance to say what you want to say!

You tube contributions

Check out these videos on You Tube made by young people. if you have a you tube video to add.

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